Case Study:
Book launch with Meta Ads
Product
Die 5-Elemente der TCM und die Heilkraft unserer Heimischen Kräuter
Industry
Health
Platform
Meta (Facebook & Instagram)
Market
Switzerland, Germany, Austria
Goal
Visibility and traffic to the sales page
Initial situation
For the launch of the new book, visibility needed to be built quickly across Switzerland, Germany, and Austria. The campaign was planned to run for one month, leading up to Christmas.
At the start of the campaign, there were only limited insights into which target audiences would respond best to the topic. In addition, no conversion tracking had been set up yet, making it not possible to directly measure sales performance.
Implementation
A traffic campaign was implemented using Meta Ads to build reach, drive qualified traffic to the sales page, and test different target audiences. Several ad variations were run simultaneously to identify the most effective messages and target groups for future performance campaigns.
My services
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Campaign strategy and target group analysis
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Planning and implementation of the Meta Ads campaign
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Ongoing performance analysis
Result
After one month, the campaign reached 28,132 people, generated 1,643 clicks on the sales page, and provided valuable insights into relevant target groups.
With a cost per click (CPC) of CHF 0.21 and a click-through rate (CTR) of 3.75%, the campaign significantly exceeded typical benchmarks for meta ads in the healthcare sector and generated qualified traffic. However, a final assessment of cost-effectiveness was not possible due to the lack of conversion tracking.
Learnings
The campaign provided valuable insights into audience interests and ad performance within the healthcare sector. The findings form the foundation for future performance campaigns.